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The anti-aging body care solution is growing across the US and UK, according to Spate's Popularity Index.
April 6, 2026
By: Lianna Albrizio
Associate Editor
Every country has its own beauty standards, but in the age of longevity, plump, firm skin is what beauty enthusiasts want most in their body care routines. Still, there’s nuance across regions. When it comes to firming creams, a fast-growing category often powered by ingredients like caffeine to help tighten and moisturize the skin, there are clear differences between the US and UK markets, according to analysts at Spate. Cetaphil released Hydrating & Firming Cream in 2025 as part of ...
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